01
EXPLORE
Try the work
Choose a familiar everyday product. Write two versions of its message for different audiences and explain the difference.
Your output: Write a short reflection: what interested you, and what needs practice?
PATHWAY / BUSINESS
Marketing & brand strategy
Understand people. Find your message. Move at your own pace. These are learning milestones, not a fixed timetable.
02
EXPLORE
Choose a degree foundation
Explore BBA, BCOM as possible routes. Compare syllabi, eligibility, assessment and mode; these are examples, not mandatory or exclusive career qualifications.
Your output: Keep two programme options and verify them with the university.
03
BUILD
Practise the core skills
Work through Audience research, Positioning and copy, Campaign planning, Measurement basics. Start with one topic, use exercises and record your questions.
Your output: Make a small worked example for each skill.
04
BUILD
Build your first project
Design an illustrative campaign for a fictional reusable stationery brand. Set one objective, define an audience and choose two channels. No advertising spend is needed.
Your output: Use the linked project brief and save a version you can explain.
Open project brief ↗05
MOVE FORWARD
Get feedback and revise
Does each creative support the same objective? Separate reach from meaningful action. Explain which evidence would cause you to change your message; do not invent campaign results.
Your output: Record one piece of feedback and a change you made.
06
MOVE FORWARD
Prepare for the next opportunity
Explore roles such as Marketing trainee, Content marketing intern, Campaign operations associate. Read actual role requirements and match evidence from your work to relevant tasks.
Your output: Draft a concise project case study and three questions for a mentor.
POSSIBLE FOUNDATIONS
Explore the degree behind the skills.
Other academic routes may also be relevant. Employer and admission requirements vary; no pathway guarantees a job.
A little clarity goes a long way
Your next step can
be a small one.
Try a project, compare a degree or prepare a question.